USA TABLE TENNIS MAGAZINE

MEDIA KIT 2011

For Advertising Rates, please e-mail MAGAZINE @ USATT . ORG

At the grassroots level, table tennis is one of the most popular participation sports in the U.S. Internationally, the sport is second only to Soccer in popularity with strong followings in Asia, Europe, Africa, South America, and the Carribean. The popularity of table tennis in the U.S. is on the rise. At the highest levels, the U.S. qualified 4 players for the last Olympics, the U.S. Women's team finished 5th in the Olympic Team event, and we had a quaterfinalist in the Women's Singles event. Internationally, the U.S. Teams have had consistently strong performances in the PanAm Games and we have a series of world-class junior girls who are already having an effect at National and International events while under 15 years old. The sport has never looked stronger in the U.S.

Since 1970, USA TABLE TENNIS MAGAZINE has been dedicated to providing our readers with all of the tools and information necessary to follow or participate in this life-long sport. USA TABLE TENNIS MAGAZINE is the official magazine of the Olympic sport of Table Tennis in the U.S. The content of the magazine includes official rankings and ratings, official announcements regarding rule changes and interpretations, schedules for sanctioned tournaments, articles about players of all ages, coverage of top players and major tournaments, and any other news or events that is interesting to players and fans.

The readers of USA TABLE TENNIS MAGAZINE are as diverse as the sport we play. Nearly half of our readers are non-traditional Americans and Immigrants with many being of Asian or European decent. Ours is a family sport with many juniors starting at 7 or 8 years old and an active Senior tournament circuit that includes hudreds of players over 40 year old. Our sport serves different needs for different enthusiasts: a sport played for recreation, a sport played for fitness, a sport played at elite international events including the Olympics, and a sport accessible to the disabled and featured at international Paralympic Games. The goal of the magazine is to provide diverse content to meet the needs of a very diverse group of readers.

The USA TABLE TENNIS MAGAZINE Staff includes two permanent co-Editors and the full support of the USA Table Tennis staff and the USOC (US Olympic Committee) in Colorado Springs, Colorado. Regular columnists include some of the legends and most recognized names in the sport -- and with freelance writers bringing stories from all over the US and abroad, the magazine offers a wide-variety of interesting articles and stories.

USA TABLE TENNIS MAGAZINE does not sit on a shelf and is not a publication that is flipped through and tossed. The coaching articles and ranking/rating lists make our magazine a reference tool that is used in clubs and tournaments and college campuses across the US for many months. Our reasearch has shown that just over 7 readers view the average magazine. Even the most conservative estimates for our type of publication (of 3.2 readers per Issue) show our readership to be greater than 27,000 per Issue -- and with the importance of clubs and tournaments to this readership, the number could be in excess of 50,000 readers per Issue.

USA TABLE TENNIS MAGAZINE is the only table tennis magazine in the U.S. and the only official publication of the USATT, the governing body of the Olympic sport in the U.S. Ours is the only publication that can reach this energized audience.

If you have not reserved ad space for the next Issue of USA TABLE TENNIS MAGAZINE, now is the time. We would love to add you as an advertiser and supporter of our growing sport.

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USA TABLE TENNIS MAGAZINE PRINT SPECIFICATIONS:
Live Area: 8.5 " wide x 11" tall
Full Bleed: 9" wide x 11.5" tall
[Add 1/4 inch to all 4 sides]
Final Product/Trim Size: 8.5 " wide x 11" tall
Resolution: 300 dpi
Line Screen 150

*No text should be within .25" of the edge of the live image area. USATT Magazine is not responsible for any loss of text or visual outside of the live image area.

Four Color Process Ads: We accept DIGITAL FILES ONLY. We will endeavor to work with files created with any graphics program, though .jpg and .pdf files are preferred.

The preferred delivery method is email. Please send files to magazine@e-hopkins.com. We are willing to download files from your FTP site or to provide you with FTP access for delivery if necessary. However, a low-resolution copy of your ad should still be submitted via email in a .jpg or .pdf format. Delivery may also be completed via mail --media accepted includes CD, and DVD.
We will endeavor to work with files in any format, but ideally digital files should be prepared with the following specifications to ensure the best results:
• Include all placed images, even those embedded.
• Include all fonts - printer and screen; Trapping set to a .144 point spread or choke.
• Color mode of CMYK, convert spot colors to process.
• Raster images must be at least 300 dpi at 100% [1200 dpi for bitmapped images].

SEND ALL MATERIALS TO:
USA Table Tennis Magazine, 11 South Angell Street, Suite 246, Providence RI 02906 USA

Premium Locations: Certain locations are available via open bid proces only. In these processes, preference is given to longer contracts (not to exceed 1 year). The premium locations include the following: (1) Front Cover Logo, (2) Back Cover Full, (3) Inside Front Cover Spread, (4) Inside Back Cover Spread, (5) Center Spread. If you would like to have your company included in the bid process, please email your full contact information to magazine@ usatt.org.

Placement Guarantee: Placement may be requested at an additional charge of 20%.

Art charges: $50/hr. Our designers can help to create your print campaign.

Proofs: Proofs will be provided upon request for ads that have been created by USA Table Tennis staff. Changes must be returned by 5:00 PM on the deadline date or within 24 hours of receipt of the Proof. USATT Magazine is not responsible for errors or omissions.

Payment Specs: Payment for single Issue ads is due with ad artwork. *All advertising rates are net (Agency commissions should be added to the rates listed). All new accounts must send payment for their ads in advance of our ad deadline. Multi-Issue contracts will be invoiced on the date of shipment and shall pay within 30 days. Late fees of 10% of the ad rate will be charged monthly to delinquent accounts.

Long Term Contracts: In order to receive a multi-Issue discount, ads must run consecutively.

AD DEADLINES (Please see the Ad_Rates Page for Submission Deadlines and Ad Rates):

*Ask about multi-ad discounts

*Tournament ads and coaching ads will receive a 50% discount for full-page, 2/3 page, or 1/2 page ads provided that the entire content of the ad is coaching and/or tournament oriented and that no other discounts are currently being applied to the ad.

*All pricing is net to USATT (agency rates/discounts are no longer available).

*Placement Guarantee: Placement may be requested at an additional charge of 20%.

PREMIUM LOCATIONS WILL BE SUBJECT TO AN BID PROCESS:

(1) Front Cover Logo, (2) Back Cover Full, (3) Inside Front Cover Spread, (4) Inside Back Cover Spread, (5) Center Spread. If you would like to have your company included in the bid process, please email your full contact information to magazine@ usatt.org.

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USA TABLE TENNIS MAGAZINE DEMOGRAPHICS

Our reader demographic spans 7 to 100 years old, with an average age of 45. A third of our readers are between the ages of 40 and 60, 21% of our readers are between the ages of 20 and 40. 36% of our readers have a household income greater than $100,000 and another 40% have an a household income between $50,000 and $100,000. 89% of our readers are male, and 11% are female. An advertisement with USATT Magazine will support an Olympic sport while delivering a great return on your investment.

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USA TABLE TENNIS MAGAZINE ADVERTISING CONTRACT

I contract to run a ________ (size) ad at the rate of $_______ per issue for the next _____ Issue(s) of the magazine.

ADVERTISER SIGNATURE: _________________________________

COMPANY: _____________________________________________

ADDRESS: _____________________________________________

_____________________________________________________

PHONE: ___________________ FAX: ________________________

EMAIL: ____________________ DATE: _______________________

Deadlines are posted online at usatt.org/magazine. If you have any questions concerning deadlines or anything else, please email the Editors at magazine @ usatt.org. Any single-Issue or new advertisement for which payment has not been received by the posted deadline may be held until a future Issue. Any changes in multi-Issue advertisements must be made by the posted deadline, or the Editors may choose to run the previous advertisement. All payments not received by the deadline will incur a late fee (single-Issue advertisement payments are due at the time the artwork is submitted, the deadline for all new ads is at the time the artwork is submitted, the deadline is multi-Issue advertisement payment deadline is 30 days after the shipment date, *multi-Issue payments will be invoiced on a per-Issue basis with payment for that particular Issue due within 30 days of the shipment date for that Issue). Advertisers agree to pay any shipping charges for artwork sent to publisher. All rates are quoted on COD terms. Publisher is not responsible for printing problems originating from poor quality materials submitted by advertiser, late materials or changes made to ads after materials deadline. When space is contracted and no ad or instructions have been received by the materials deadline, the previous ad will be repeated or the space will be forfeited at publisher's discretion. Advertisers assume full responsibility for content and subject matter of their advertisements though publisher reserves the right not to publish an advertisement that is improper or misleading. Advertisements and articles are accepted upon the representation that the author, agency or advertiser is authorized to publish the entire contents and subject matter thereof. The author/agency or advertiser will indemnify and hold publisher/magazine harmless from all claims legal action resulting from plagiarism, rights to privacy and copyright infringements.

Thank you,
USA Table Tennis Magazine
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USATT Magazine
11 S. Angell St., #246, Providence RI 02906
phone 401-952-8598
e-mail: magazine @usatt.org
website: usatt.org/magazine

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